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Ernest Paul


Very true and well observed. The 4 p's need an amendment. The measurable nature of digital advertising appears to be the X- factor. While the analytics for most forms of digital media are mature, social media analytics is still a laggard. The current inefficient natural language processing queries provide very blurry analytics.

In Social Media, the holy grail is the measurability of the campaign specific grain of sand that makes the impact.

Ernest Paul

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