I re-entered the land-of-the-widescreen-living yesterday, after having been trapped inside an iphone browser for close to a week (EDGE served me just fine, thank you very much - and no, I'm not bitter about the 3G iphone that's half the cost of mine, because surfing on an iphone is like finger-painting on a business card - and I've got carpal-iphone-syndrome now, because a reverse pinch just ain't natural, man).
So I was surfing around my normal haunts, and... something just wasn't right. It was like when you come into the office Monday morning and you run into someone you see every day, and you know something is different - and they know something is different, but don't want to own up to it - and you just peer at each other for a minute and say "good morning", and walk back to your cube and spend the rest of the day figuring out if their teeth are whiter, or if they have more hair than on Friday, or if their, uh, eyebrows are bigger.
A few eye-wringing hours later, I finally figured it out. Google has changed their favicon - the little 16x16 icon in my browser bar. Come to find out (after yahooing! it) that Google's design team tried "literally hundreds of approaches" and came up with "more than 300 permutations" for a new favicon, and still they say: "by no means is the one you are seeing... final." Was it on permutation 299 that someone said, "I've got it! Let's lower-case the G!"? (cue applause, tears, roses flying).
The little upper-case G with the multi-colored box has had trillions of impressions - thousands in my browser alone. That's an asset you can't buy, so why throw it away? Google, leave well enough alone.