I thought about calling this post "Why Obama will win", but, alas, this is a marketing blog, not huffpo. Here's the point: whoever came up with the Obama brand was a Web 2.0, social marketing, visionary genius. And, no, don't tell me it was his parents.
Just imagine the smoke-filled room, where campaign strategists and politicos were sitting around a table looking at various type treatments and logos for Barack (BaROCK, BaROCKY, Baroque, etc), when that lone contrarian voice cut through the noise with, "I think we should go with Obama." Stunning in its simplicity.
If timing is everything, this guy's middle initials are GMT. I mean, who knew that we would have exhausted the e's (e-commerce, e-business, e-mail), blown through the i's (iMac, iPod, iPhone), and would be standing at the precipice of the next great marketing vowel movement, precisely at the peak of an election year? Brilliance.
You heard it here first: an Obama win will usher-in a renaissance of O-based branding and marketing, the likes of which we have never seen.
(Sorry red-state marketers: I have a ton of respect for Senator McCain, but "mc" as a pre-fix has been done, and I don't think you want to go there.)
You were never this funny when you were at Red Hat. What's up with that??
Posted by: That Scottish dude | February 25, 2008 at 09:59 PM
No, I was... you just didn't understand my accent.
Posted by: Todd Barr | February 25, 2008 at 10:42 PM
Interesting, but I think the reasons Obama works are many. It's his first name, not his last. Everyone now believes that all politicians lie, so they rely little on what they promise and more on whether or not they are authentic and likable. Obama's message is optimistic rather than pessimistic (like HC's) and his consistency makes him more authentic.
Posted by: Art Marks | February 28, 2008 at 02:10 PM