I've been thinking a lot recently about how these drastically different economic conditions are going to change marketing, and I came across this must read: Productivity: Enough of Too Much (free registration required - sorry!). The author, J. Walker Smith, is President of a marketing research company - but, more importantly, has more degrees from UNC than I do (which means he must be right).
Key takeaway: Less is the new more.
Stay-tuned to marketingfree, as I will be publishing a lot more thoughts on post-meltdown marketing.
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