If you haven't heard by now, I'm trying to sell my house. Luckily, I'm not underwater and I can afford to wait this out (and my heart goes out to those who are in dire situations right now). For us - we're just ready to move on with our lives in our new city.
Besides the fact that I brilliantly timed my move to coincide with the worst housing market since the Depression, we've done everything by-the-book. Nice house, established, sought-after neighborhood in a booming town, great school district, no fatal flaws. We've renovated, painted, and fixed. If we could pick our house up and move it to Austin, we would. Lookers have called our house "nice", "great", and even "awesome". But the sad fact is: nobody is buying houses right now.
As I've wracked my brain to figure this out, it occurred to me that I am the proud owner of a marketing blog. Surely I, or my intrepid readers (all 3 of you), can figure this out. This is simply a marketing problem, right?
So, what creative marketing ideas can you come up with to sell my house? Post your comments on this blog or reply to me on Facebook or Twitter. Let's get those creative juices flowing!
Here's a few early ideas to prime the pump:
- hold an essay contest to win my house, where I charge $100 per entry (problem with this is that it has only worked a couple of times... usually, it's hard to get 5,000 people to enter, so you end-up having to return everybody's money. Will it work in Raleigh?)
- discover a Virgin Mary image on a crawlspace wall (the Virgin Mary grilled cheese sold on eBay for $28k, so I'm bullish on this idea)
- give away a Prius with my house (going "green" is still the new marketing hotness)
- claim I can see Russia from my house
(And if you really want to help, here's the link to my house listing that you can send to anyone who you think might be interested. I'm in the mood to make a deal!)