In a previous post, I referred to the oft-heard "marketing sucks" claim from sales. Okay, that might be true sometimes. It's no secret - marketing struggles with proving its value to the organization. But that's not a reason to wilt in the face of opposition.
Quite the contrary. Because of technology and customer buying habits, marketing has never been in a better position to both NOT suck, but also to PROVE it. The confluence of web tracking technologies, e-mail marketing, search marketing, and, most importantly, on-demand CRM provides the first real opportunity to get this right. I have a lot more to say on this front... stay tuned.